WWF-India's Mission
Historically, WWF-India started as a wildlife conservation organisation with a focus on protecting a particular species of wild flora and fauna. Over the years, the perspective broadened to reflect a more holistic understanding of conservation issues facing the country.
To suit India's specific ecological and socio-cultural situation, WWF-India articulated its mission in 1987 as follows:"The promotion of nature conservation and environmental protection as the foundation for sustainable and equitable development."
WWF-India's Mission can be broken down into five broad programme goals:
- Promotion of India's ecological security - restoring and sustaining the ecological balance.
- Conservation of biological diversity.
- Ensuring sustainable use of the natural resource base, particularly land and water.
- Minimization of pollution and wasteful consumption.
- Promoting sustainable lifestyles among all segments of the community
The WWF-India has been working to promote harmony between human beings and nature for more than three decades.
Today, it is recognized as a premier conservation NGO in the country dealing with nature conservation, environmental protection and development-related issues. At a time when the Web of Life has come under increasing threats, WWF-India's attempts have been to find and implement solutions so that human beings can live in harmony with nature, and leave for future generations a world rich in natural resources and natural wonders.
WWF-India was established as a Charitable Trust in 1969. With its network of State/Divisional and Field Offices spread across the country to implement its programmes, WWF-India is the largest and one of the most experienced conservation organizations in the country. The Secretariat functions from New Delhi.
The organization is part of the WWF-family with 27 independent national organisations. The coordinating body, the WWF International, is located at Gland in Switzerland.
