Established as a Charitable Trust on 27 November, 1969, WWF India set out with the aim of reducing the degradation of Earth’s natural environment and building a future in which humans live in harmony with nature. In 1987, the organization changed it's name from the World Wildlife Fund to World Wide Fund for Nature India. With five decades of extensive work in the sector, WWF India today is one of the leading conservation organizations in the country.

WWF India is a science-based organization which addresses issues such as the conservation of species and its habitats, climate change, water and environmental education, among many others. Over the years, its perspective has broadened to reflect a more holistic understanding of the various conservation issues facing the country and seeks to proactively encourage environmental conservation by working with different stakeholders- Governments, NGOs, schools and colleges, corporates, students and other individuals. 

Mission Statement

To stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature, by:

• Conserving the world's biological diversity
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful consumption